Why you may need an extra hand — and When

• Temporary Task Overload
• Trade shows
• New product launches
• Departure of permanent staff

Success in the marketplace requires a consistent message, delivered continually through a wide range of media. My PROJECT MANAGEMENT and CREATIVE DIRECTION skills and experience can “keep all the plates spinning” at critical times for your business.

• Reality Checks

I bring broad experience and sharp analytical tools to your conference table. Another pair of eyes looking at your business from a broader perspective may help you spot problems – and solutions – that are not obvious from the inside.

Quantitative and qualitative MARKET RESEARCH provides more objective feedback than day to day business contacts. STRATEGIC FOCUS is particularly useful as a part of your budgeting process. PRODUCT DEFINITION can cut time to market and increase your return on R&D.

• More Impact For Your Marcomm Budget

A “good” ad, brochure, direct mail piece, or Web page costs as much to produce and deliver to the marketplace as a “bad” one. A clear and compelling message grounded in your brand strategy and product technology multiplies the return on the costs involved in communicating the value you create.

• Critical Jobs That Are Never Urgent

How many hours does your staff spend looking up customer transactions, verifying data, and copying it? Is your product complete, or are your engineers constantly putting off product development to handle tech support? As a dedicated external resource – a marketing partner – I can tackle and solve MARKETING INFRASTRUCTURE problems in order to make your business more efficient and profitable.