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			teaser_list['Brochure'] = 'Find out more about the concepts I use in my work, see some of the results of putting those ideas into action, look at a picture of me...';
teaser_list['DynaMarketeers'] = 'If you\'re a client of Dynamic Market Systems, this area is for you.';
teaser_list['Marketing411'] = 'Information and conceptual frameworks of interest to anyone who\'s interested in improving their marketing efforts.';
teaser_list['SelfEvaluation'] = 'In about 15 minutes, give your own market systems – value creation, value communication, value capture – a checkup.';
teaser_list['BroSys'] = 'How companies <b>create, communicate</b> and <b>capture</b> value.';
teaser_list['BroWhat'] = 'What can you expect if we decide to work together?';
teaser_list['BroWays'] = 'Where can I best apply my skills on your behalf?';
teaser_list['BroWho'] = 'What about... me?';
teaser_list['BroPort'] = 'Recent communication projects [value creation and capture strategies are confidential]';
teaser_list['BroWhy'] = 'Any enterprise can profit by outsourcing the right tasks at the proper times.';
teaser_list['BroRefs'] = 'How you can contact past and present marketing partners.';
teaser_list['BroFees'] = 'OK, OK... how much?';
teaser_list['AudioPro'] = '<b><i>Across The Pond</i></b> is the title of my column in Audio Pro magazine. I\'ve put all my columns into a blog so you can comment on these marketing-related (sometimes rather distantly related) musings.';
teaser_list['Alesis'] = 'These guys once owned the world, or so it seemed. Why wonder-boxes alone don\'t make a strong foundation for growth.';
teaser_list['T+R'] = 'Jack Trout &amp; Al Ries are the guys who invented positioning, and these are their 22 Immutable Laws of Marketing.';
teaser_list['BrandAsset'] = 'Brand equity is hard to quantify on a balance sheet, but it\'s the only asset your business owns that doesn\'t inevitably depreciate over time.';
teaser_list['LeaseBuy'] = 'An exploration of the time value of money: Flash Player required.';
teaser_list['NetFX'] = 'Why everyone thought the Internet could make everyone a gazillionaire: another example of a mathematical model that was not fully applicable to the real world.';
			
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		}
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